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Orientation

Welcome to Sunspell.

Before the first standup and the first build, the context: who Sunspell is, what we are making, what a week looks like, where the year is headed, and the venture that is yours. Read it top to bottom.

Summer 2026Read before week one
Each of you owns a venture. Each of you backs the other.
Welcome
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The setup

Two studios, one team.

We run two studios, with the same people across both. Sunspell is the lab that builds and owns its own ventures. Suncraft is the client studio: AI strategy and build for outside companies, which funds the lab.

Suncraft is what Aither is becoming. Aither built Partiful, Goldcast, and Sentropy, and finishes its move to Suncraft this summer, with a few clients still active.

The setup
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Who we are

Sunspell, in one read.

Sunspell is a venture design lab. We build companies, not just products: a small team using one shared operating system to start, test, and ship several ventures at once.

The pieces

  • Sunspell invents. The lab, the ventures, the IP.
  • Suncraft applies. Client work for outside companies.
  • Sun OS runs it. Our internal operating system, where memory, decisions, briefs, and missions live. The source of truth, and the asset we plan to license.
The bet. We capture judgment and memory as we work, and software acts on it. Everything you do here feeds that.
Who we are
03 / 14

The key · Studios

Every name, in one place.

The studio runs on a handful of names. Here is what each one means, so nothing in your brief reads as jargon. First, the studios.

Studio

Sunspell

The venture design lab. It builds and owns its own ventures, and holds the IP.

Studio

Suncraft

The client studio: AI strategy and build for outside companies, which funds the lab. It is what Aither is becoming.

Studio

Aither

The studio behind Partiful, Goldcast, and Sentropy. It finishes its move to Suncraft this summer.

The key · 1 / 3
04 / 14

The key · Operating system

The operating system.

Sun OS and its layers, and the platform clients see.

Operating system

Sun OS

Our internal operating system, and the source of truth. Memory, decisions, briefs, tasks, and missions live here.

Operating system

Sunpull

The memory and reference layer: saved links, competitors, tools, and ideas.

Operating system

Sunline

The planning layer. It reads roadmaps and requirements to suggest each week's tasks.

Operating system

Sunrun

The automation layer: repeatable workflows for research, outreach, proposals, and content.

Operating system

Syncara

The client front end platform where clients see deliverables.

The key · 2 / 3
05 / 14

The key · Ventures

The three ventures.

The companies the lab is building this summer.

Venture

Sapour

Seogyeong's venture. Modern love, by scent: sensory identity as a matchmaking layer, with shareable reports.

Venture

Seda

Jim's venture. A wearable that listens and remembers, a pendant that turns signal into memory. Once codenamed Sunspoke.

Venture

Sefid

The daily review inbox and memory layer. It captures judgment as a trace, the asset Sunspell can license. Also called Safi.

The key · 3 / 3
06 / 14

How we work

The week to week.

The rhythm is simple, and it repeats. The unit of work is the weekly brief: each week, a short page saying what you own, what is urgent, and what is patient. You work it, log what you learn, and close the loop on Friday.

Mon
Weekly briefYou and Jasmine read your brief together: what you own this week, what matters most, what can wait.
Each task
Confirm you understand it firstBefore you start any task, post your read of it in the project channel and tag Jasmine: what you think it is asking and how you plan to approach it. She confirms or redirects before you build, not after.
Daily
BuildHeads down on your venture. Michael is your day-to-day lead for any tech issues; Jasmine is your lead for any design or vision questions. Don't hesitate to ask.
Standup
Post your day, every dayA short standup in the standup channel, or your project channel: today's tasks, what you finished, and what is still in progress. Mornings on Monday, Wednesday, and Friday; end of day on Tuesday and Thursday.
The rhythm · 1 / 2
07 / 14

How we work

Cadence, and two habits.

Wed
Mid-week check-in with JasmineA short pulse. What moved, what is stuck, what changed. Course correct before Friday.
Fri
Close the loopReview with Jasmine. What shipped, what you learned, what next week should hold. Write decisions into Sun OS that day, while they are fresh.
Async
Refs and readingThrough the week, Jasmine shares new tools to try and articles worth reading. Make time to review them and add your thoughts in Slack.
Hours
Online by 10, together until 4Core collaboration hours are 10:00 AM to 4:00 PM. Around them, work when you work best, as long as the week's assigned work is done by Friday. The Wednesday check-in is there to catch anything before it slips. Your first week starts at 9:00 AM so you settle in; once you are fully handed off, about two weeks in, you move to core hours.
Sprints
Build in sprintsOnce onboarding wraps next week, work runs in week-long sprints. Intensity varies and your brief sets it, but never more than two heavy weeks in a row before a lighter week to review, recover, and plan.
Per sprint
Retro and a team lunchAt the end of each sprint we run a short retro on what worked and what to change, and the team shares a lunch.
More of me early on. In your first weeks expect more check-ins than this list shows, often ad hoc. We use them to improve your briefs and how work gets handed to you, and to sharpen how you audit your own output.
One habit above all. Write things down as they happen. Decisions, dead ends, what worked. In Sun OS, the same day. The system only compounds if the memory is real.
The rhythm · 2 / 2
08 / 14

Where this year is headed

Goals for 2026.

So you know what every week serves. This is the year the studio takes its full shape.

  • Finish the move to Sunspell and Suncraft. Complete the exit from Aither so both studios stand on their own.
  • Get the ventures real. Seda toward a launch later this year, Sapour from idea to a first working version. Both are yours.
  • Make Suncraft earn. Land and deliver client work that funds the lab and stress-tests the system.
  • Harden Sun OS. Prove it on our own work until it is good enough to license.
These are the headlines. Jasmine will give you the real targets and numbers in your brief, and they will sharpen as the year goes.
Goals 2026
09 / 14

Your summer

You each own a venture.

This is what makes Sunspell different from most internships. You are not handed tickets across someone else’s roadmap. On day one each of you is given a venture to own, and you drive it all summer with the lab behind you. Founder reps, on real stakes.

VENTURESeogyeong

Sapour

Modern love, by scent.

Sapour treats scent and sensory identity as a matchmaking layer: who you are, distilled into a signal that connects people. Membership, salons, and shareable Connection Reports sit on top. It is the earliest-stage venture with the highest ceiling, running on the studio's shared reports engine: archetype, baseline, confidence score.

  • Yours to drive. Take it from concept toward a first working version someone can feel.
  • The hard question. What is the smallest real experience of Sapour we can put in front of a person this summer.
VENTUREJim

Seda

A wearable that listens, and remembers.

Seda is a communications-focused wearable: a pendant that captures the conversation and sensory stream around you as raw signal, then feeds it into a shared intelligence engine. It is aimed at a launch later this year and built to spin off on its own. The technical bar is real: hardware, capture, and memory.

  • Yours to drive. Move it toward the launch: the shell, the capture, the way it turns signal into memory.
  • The hard question. What has to be true for someone to wear this every day and trust it.
Your summer
10 / 14

Your summer

First phase, and backing each other.

Seogyeong’s first phase. Sapour is Seogyeong’s venture, but she will not move fully into it right away. For the first two weeks or so, she will carry a mix: Sefid, Sunspell website and brand context, and small internal automation tools. Sefid is the daily review inbox and memory layer. It captures what changed, what mattered, what needs a decision, and what should become reusable context later. The automation work is the bridge into Sun OS: small tools that reduce repeated manual work and make the team faster before the larger Sapour build begins.
You back each other. Owning one venture does not mean working alone. We are a small studio, so you back each other too: review the other’s work, trade what you learn, jump in where an extra pair of hands changes the outcome. Your teammate’s venture sits right beside yours here. Look at it often. Two founders backing each other, not two silos.
Not two silos
11 / 14

Before you dive in

Your orientation checklist.

Not the paperwork, that is on the onboarding page. This is how you get your head into the work. Check it off as you go.

Check it off
12 / 14

Context downloading

Take our memory with you.

Each file is what it is, where it stands, and how it fits. Download what is tagged for you and load it into whatever AI tools you use, so your assistant starts with the picture we have. Grab everything with your name on it, not just your venture.

FOR SEOGYEONG

Sapour context

Modern love, by scent.

The thesis, the reports engine, the current stage, what is yours this summer, and the open questions.

Download .md
FOR SEOGYEONG

Sefid context

The daily review that becomes memory.

What Sefid is, how the review inbox and memory layer work, and why the captured judgment is the asset.

Download .md
FOR SEOGYEONG

Sunspell site and brand

The public site, and the voice.

Brand, voice, and structure for the public Sunspell site, the context for your launch pass this week.

Download .md
FOR JIM

Seda context

A wearable that listens, and remembers.

The thesis, the hardware and capture model, the launch goal, what is yours this summer, and the open questions.

Download .md
Download your packs
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You’re set

Each of you owns a venture.
Each of you backs the other.

Read it again when you need it. Your brief is waiting in your section of this workspace.

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